Energy & Power E-Commerce Business Online Startup

Introduction to E-Commerce Fundamentals

• Introduction, History & Types of E-Commerce: Learn from the history of e-commerce to the present trends and types of e-commerce business models

• Understanding Online Shopping: Understand elements such as store design, buyer behaviour, payment methods, product delivery, e-commerce advantages and disadvantages

• E-Commerce Marketplace Data Research: Learn about e-commerce category research, marketplace data research, find and solve problems, selling products you know about

• Finding Potential Customers: Learn how successful e-commerce stores target customers based the on persona and lifetime value estimation

• Selling Products in E-Commerce Marketplaces: Learn how to sell products in various e-commerce marketplaces and how to optimize your seller account for better sales

• Pricing Strategy to Sell Products Online: Learn to calculate the cost, look-up competitors' pricing, MRP, keystone pricing & setting up A/B testing for the right price

Build Your E-Commerce Website

• Registering a Domain Name: Learn how to create your e-commerce store's identity by registering the top suited domain name

• Understanding Website Designing: Learn to create better user interface for an e-commerce store with contents that convert traffic into customers

• How to Build a Readymade Website in Low Cost: Learn how to create an e-commerce store practically with IIEC's recommended website builder tools for free

• Hosting Your Website: Understand the concept of hosting and learn how to analyse which hosting options are suitable for different e-commerce websites.

• Creating search engine friendly contents: Learn how to organise contents in an e-commerce website which can convert potential customers to actual customers; expertise guidance on development of contents

• Publishing Your E-Commerce Website: Learn how to do compatibility testing for your website before publishing the website. Also understanding on how to fix errors in websites before publishing your website.

Learn E-Commerce Business Operations

• How to Sell Products Online: Learn how cash flow mechanisms work around e-commerce and how digital goods and professional services can be sold online

• Building Affiliate Networks: Understand the terminologies associated with affiliate marketing and how affiliate programs work. We help you in finding a suitable affiliate marketing network

• Payment Gateway Solutions for Your E-Commerce Website: Learn how payment mechanisms work associated with e-commerce websites and how to safeguard the payments received

• Shopping Cart Solutions: Understand the back-end management of shopping carts and it's features for customers. Learn how to promote shopping carts for your e-commerce store

• Inventory Management: Understand how to build inventory and be a low price stocking leader. Learn the inventory mechanisms used in e-commerce

• E-Commerce Logistics and Order Fulfillment: Learn about in-house order fulfillment and how to outsource the fulfillment process. Also understand how packaging and labelling works

Secure Your E-Commerce Website to Get Customers and Sales.

• Protecting Your Customers Payment Information: Learn how to protect your e-commerce store users, how to stay away from chargebacks, privacy policy for your e-commerce store, SSL security and trust seals

• Understanding Legal Responsibility of Merchant and Customer: Learn the legal responsibilities that e-commerce stores need to follow in order to protect both the merchant and the customer

• Understanding Security Measures for Your E-Commerce Store: Learn about strategizing, writing e-commerce security policies and analysing security risks. Get access to the e-commerce's "Security Assessment" hand book.

• Protecting Your E-Commerce Store from Hacks and Viruses: Learn how to prevent Distributed Denial of Services "DDoS Attack" on e-commerce stores, how to stop a possible hacking attack and protect against viruses and malware attacks

Start selling your products in 100+ global marketplaces

Make your Retail Shop to Retail E-Commerce Business

Start selling bulk products in global marketplaces

• Introduction to International Trade Process: Understand the international trade process's complete cycle, including the how-tos of import & export

• Documentation Required B2B Business: Learn about various international trade documentation like invoices, bills of lading, airway bills, certificates of origin, shipping bills, and entry bills

• Custom Clearance Procedures: The most critical step in international trade is custom clearance procedures. Learn about custom clearance procedures for export and import

• Shipping & Logistics Process in B2B Trade: Get the real-time regulations for imports and exports of both RBI & banks and learn about the payments related to it

Grow your sales 10x faster with growth hacking strategies

• Growth Hacking Process: Learn to scale up e-commerce product sales using low-cost and highly profitable viral marketing strategies that trends today

• Growth Hacker Funnel: Learn how to convert visitors to members and retain your members into paid customers as long as possible

• Push and Pull Strategies in Growth Hacking: Learn to engage new users and re-target them using search engine optimization, user experience and gorilla marketing

• Growth Hacking Tools: Various software tools that can help you to engage users and increase your presence

• Retaining Online Users: Get access to free software tools to help you understand post-sale engagement for your e-commerce store

Automate your E-Commerce Business with Automation tools

• Automation Bots: Learn to use various automation tools to boost your e-commerce store's presence to your prospective customers

• Automating Market Research: Learn how to use multiple online bots to give you competitors' analytics to create your own marketing strategy

• Automating Lead Nurturing: Users don't want to just chat with a robot. Learn to use automation tools along with live chat agents to convert a prospective user to a customer.

• User Experience Automation: Learn to create and automate personalized marketing contents customized with your user base

• Automating Social Media Messaging: Automated communication in 50+ social media networks, including Facebook, Twitter, LinkedIn and Instagram, in the most effective way

• Automating Sales for Your Products: Learn how to automate sales with personalized sales automation bots to achieve your sales target

Achieve Consistent Sales With Content Marketing

• Creating Compelling Marketing Content: This lecture will help you understand how to create an affective sales presentation to make your customers buy products

• Creating an Effective Content Marketing Strategy: For every e-commerce store, marketing strategies are different. Attention on learning what strategy suits for your e-commerce store is important

• Identifying Promotional Opportunities: Learn various promotional channels locally and globally to generate traffic leads and sales for the e-commerce store's products

• Content for Different Audience Segment: Learn the behaviour of your audience to grow your e-commerce store

• Promoting Content Through Different Channels: The fundamentals of e-commerce and the different types of e-commerces

• Finding Industry Influencers: Learn how to find, connect and engage niche channels in various social medias and independent blogs and vlogs for effective content marketing.